2011年10月21日星期五

What's So Exciting About Copper Jewelry?

What's with the newest trend in copper jewelry? Copper Jewelry bracelets, copper pendants, absolutely everything made in silver is being made with copper now days. Why, because of the economy. It's simple yet true. Because of the economy we can't afford gold jewelry. The price of gold and silver have sky rocketed!  

Years ago I wore nothing but gold jewelry. When prices of gold climbed beyond reasonable, I started to love silver. I found jewelry designers weren't scared of experimenting with exciting designs using silver, it was much more affordable than gold. The designers let their inhibitions run wild and created some of the most beautiful pieces in silver. 

Jewelry made with silver became affordable and we grew to love it. Even those who were induced by gold, made some kind of switch to silver. Silver became and remains popular.   So where did copper come into play? 

Economy plays a big role in where fashion goes. As an example look at how many fashion trendy chain stores went out of business in the past 2 years.   Any major store who still survives has reduced their prices making them compatible with stores whose prices have always been reasonable. 

One of my favorite stores has reduced its prices in order to compete with others. In a good economy I was willing to pay $75 for a sweater that somehow is now a regular price of $50.00. How did they do that? They reduced their markup. The same goes for jewelry.

The price of silver has more than doubled in the past 24 months. Jewelry designers are losing money. We've already reduced our markups, we've tried different ways of reducing our overhead, and we've tried absolutely everything to reduce our costs. What happens? The price of silver hasn't come down. Working with silver these days is similar to working with gold years ago. It's become too expensive and consumers aren't spending as much as they were. What's the solution?

Copper.  Copper Jewelry bracelets and pendants are beautiful in color, they aren't  expensive and we can continue to be creative with copper as we are or were in silver.   In today's economy people can afford copper. That's not to say the general public likes copper.....yet. 

So do your favorite Artisan Jeweler a favor, buy some copper jewelry and give it a try! 

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